Travel the way you imagined
Imagine a world freed from faceless booking systems. Where the people who make travel possible are the ones who set the terms.
We dared to think travel could be this simple. And we rebuilt travel's tech stack to make it happen.
Travel's new direction
At Impala, we’re rebuilding the travel industry from the ground up, so any hotel can work with any room seller in the world, with nobody getting in the way.
Hoteliers can now control how their rooms are sold in ways they never have before. Agents can start selling travel in minutes, not months. And customers will come to expect the new, tailored experiences our technology is powering.
Meet our backers
We're proud to be backed by the investors behind Airbnb, Trivago and Deliveroo -- now helping us unlock the innovative potential of travel.
How fast we’re moving
We’re on a mission to make travel better — and we’re taking the travel industry with us. Take a look at how far we’ve come in just a few years.
August 2017
We secure pre-seed funding
September 2017
We participate in the Techstars accelerator program in Berlin
March 2018
We secure seed funding
June 2018
Our Stay API product attracts our first paying customer
October 2019
We close as Series A
February 2020
We close as Series B
March 2020
Our second product, the Impala Booking platform, launches
August 2020
Our first 100 hotels sign up to our beta platform
November 2020
Our first online travel agents integrate and send bookings to our partner hotels
January 2021
Impala is featured on Otta's 2021 Rocket List
March 2021
We launch our Booking platform publicly
April 2021
We reach 2k hotels on our platform
August 2021
Our first large enterprise customer, Agoda, goes live
September 2021
Impala Contracting launches, allowing travel startups to negotiate custom rates
September 2021
Named #4 startup to work for in London by Tempo
October 2021
Named #2 startup to work for by Startups Magazine
February 2022
We introduce a new brand identity
April 2022
We reach 1million rooms bookable worldwide on our platform
June 2022
We're named one of the London Evening Standard's top 20 British startups to follow now
August 2022
We announce a new partnership with Rakuten Travel Xchange, and 1.5million rooms bookable worldwide
A New World of Travel
Discover the latest news and views from Impala on our blog.
Welcome to Open Distribution, travel booking reimagined
We think it’s time to put a name to our solution and share it with the global travel community.
“Why not?”: Luxury Tor Hotel Group explain why they joined Impala
Wa talked to Tor Hotel Group, a small family-run collection of luxury hotels in Greece, to find out what drew them to Impala.
Infrequently asked questions: OTAs, it’s time to rethink how you evaluate supply partners
Here’s our guide to the most common questions we hear, and what we’d suggest asking instead to make sure you're getting the most from Open Distribution.
Join the journey
We're on the lookout for like-minded innovators and explorers to join our team.
