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Travel the way you imagined

Imagine a world freed from faceless booking systems. Where the people who make travel possible are the ones who set the terms.

We dared to think travel could be this simple. And we rebuilt travel's tech stack to make it happen.

Outdoor hotel lobby

Travel's new direction

At Impala, we’re rebuilding the travel industry from the ground up, so any hotel can work with any room seller in the world, with nobody getting in the way.

Hoteliers can now control how their rooms are sold in ways they never have before. Agents can start selling travel in minutes, not months. And customers will come to expect the new, tailored experiences our technology is powering.

Kima Ventures, Lakestar, Stride and Latitude logos

Meet our backers

We're proud to be backed by the investors behind Airbnb, Trivago and Deliveroo -- now helping us unlock the innovative potential of travel.

Kima Ventures, Lakestar, Stride and Latitude logos

How fast we’re moving

We’re on a mission to make travel better — and we’re taking the travel industry with us. Take a look at how far we’ve come in just a few years.

We secure pre-seed funding

August 2017

We secure pre-seed funding

September 2017

We participate in the Techstars accelerator program in Berlin

We secure seed funding

March 2018

We secure seed funding

Our Stay API product attracts our first paying customer

June 2018

Our Stay API product attracts our first paying customer

We close as Series A

October 2019

We close as Series A

We close as Series B

February 2020

We close as Series B

Our second product, the Impala Booking platform, launches

March 2020

Our second product, the Impala Booking platform, launches

Our first 100 hotels sign up to our beta platform

August 2020

Our first 100 hotels sign up to our beta platform

November 2020

Our first online travel agents integrate and send bookings to our partner hotels

Otta logo

January 2021

Impala is featured on Otta's 2021 Rocket List

We launch our Booking platform publicly

March 2021

We launch our Booking platform publicly

We reach 2k hotels on our platform

April 2021

We reach 2k hotels on our platform

Agoda

August 2021

Our first large enterprise customer, Agoda, goes live

Impala Contracting launches, allowing travel startups to negotiate custom rates

September 2021

Impala Contracting launches, allowing travel startups to negotiate custom rates

Tempo

September 2021

Named #4 startup to work for in London by Tempo

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October 2021

Named #2 startup to work for by Startups Magazine

Impala logo

February 2022

We introduce a new brand identity

Open distribution

April 2022

We reach 1million rooms bookable worldwide on our platform

June 2022

We're named one of the London Evening Standard's top 20 British startups to follow now

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August 2022

We announce a new partnership with Rakuten Travel Xchange, and 1.5million rooms bookable worldwide

A New World of Travel

Discover the latest news and views from Impala on our blog.

See our latest news
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Annoucements

Welcome to Open Distribution, travel booking reimagined

We think it’s time to put a name to our solution and share it with the global travel community.

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Hotels

“Why not?”: Luxury Tor Hotel Group explain why they joined Impala

Wa talked to Tor Hotel Group, a small family-run collection of luxury hotels in Greece, to find out what drew them to Impala.

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Room Sellers

Infrequently asked questions: OTAs, it’s time to rethink how you evaluate supply partners

Here’s our guide to the most common questions we hear, and what we’d suggest asking instead to make sure you're getting the most from Open Distribution.

See our latest news
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Join the journey

We're on the lookout for like-minded innovators and explorers to join our team.